Signage in Malls
Far from becoming obsolete, malls have the potential to become nexus points of digital and physical retail innovation.
In recent years, consumer behaviors and preferences have undergone a dramatic transformation. So has the iconic shopping mall – a legacy of mid-century suburban sprawl as shopping centers took over the country’s real estate.
Some malls are responding to the growing demand amongst consumers for highly specialized experiences by perfecting their brand as a mall. Far from being a mere assemblage of retailers, these malls are masterfully creating unforgettable moments for customers that are changing the very definition of the mall experience.
Digital that contours around new concepts
The impact of digital signage extends beyond advertising: it creates a comprehensive and engaging environment that enhances customer engagement and satisfaction, and it provides a bridge between digitally native brands and the brick-and-mortar experience. The acceleration and integration of digital signage software solutions, which have the power to revolutionize the way malls immerse and engage consumers, offer dynamic and dramatic content that transforms space into new cultural centers while also providing more precise data-driven advertising vehicles.
Malls can provide a great experimental destination for brands that are looking to break into the brick-and-mortar space and provide a hands-on experience for shoppers.
Pop-up shops leverage the flexibility of connected, interactive experiences to deliver curated product within smaller-footprint, brand-specific environments that can change as rapidly as consumer interests do.
Pop-up shops also enable brands to experiment with new markets and consumer segments without the commitment of establishing a permanent retail presence. Malls that accommodate these temporary installations not only attract consumers looking for exclusive shopping experiences but also position themselves as dynamic, adaptable spaces for brands.